SCOM 318 Strategic Web Tactics

In addition to two sections of GCOM 123 Group Presentations, I am looking forward to offering SCOM 318 Strategic Web Tactics, a face-to-face practicum, for the first time. The course description is below.

This course will utilize the principles of strategic communication to create a communication plan designed for the Institute of Constructive Advocacy & Dialogue and the Center for Health & Environmental Communication within the School of Communication Studies. In working with our clients, we will analyze the different situations, organizations and potential publics; establish goals and objectives; develop strategies and methods for evaluation and then implement our strategic communication plan. We will rely primarily on Web 2.0 technologies and other online tactics to create content, brand, design a web presence and enable our clients to establish relationships with a variety of publics.