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Henderson and Kelly – Food Advertising in the Age of Obesity

Henderson, Vani R. and Bridget Kelly. “Food Advertising in the Age of Obesity: Content Analysis of Food Advertising on General Market and African American Television.” Journal of Nutrition Education and Behavior 37, 4 (July/August 2005): 191-196.

Keywords: Advertising, General Market and African American, Television

This study aimed towards analyzing food advertising during general market television and African American television. What they found out is that more food advertisements were broadcast during African American programs. Often the foods advertised were fast food, soda, candy and meat. It is less likely to see foods such as grains, cereals, pastas, and vegetables to be shown during African American programs. They concluded that more fat content was shown during African American programming while lean and lighter foods. They also found out that the general market, was broadcast significantly more food advertisements for sit down restaurants and packaged food. With that being said African American programming led the way in fast food advertisements. The authors that worked this piece were trained and served coders. The boy codes each advertisement separately and came to conclusions together by discussions. Vani Henderson and Bridget Kelly both are experienced researchers who have conducted quantitative research and statistical modeling for business decisions in healthcare industries.

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