Eberly’s “Everywhere you go, it’s there” focused on rhetoric’s application to real-life situations, focusing specifically on the 1966 shooting at the University of Texas at Austin. Almost thirty years after the event took place, the community is still unable to heal from the horrific event. She applies this instance to the greater point that rhetoric goes far beyond writing and speech, impacting our memories and everyday lives to a much greater degree than most people may realize.

UT Tower, where Whitman stood and fired shots. This took the lives of seventeen people.

The article ┬áconnotations with the word”rhetoric” lead most to define it as just words and speech, but argues that rhetoric also exists in people’s memories and, in this case, in the existence of the University Tower where Charles Whitman infamously fired shots from. Artifacts, she argue, are a significant aspect of rhetoric that has a profound effect on what people remember. Eberly criticizes the notion that the event should be left completely in the past, arguing that rhetoric has significant impact on the public discourse. In the decades following the shooting, Whitman had been portrayed as a tragic hero of sort, which Eberly found culturally damaging. Reading this perspective in 2013, a time when there are mass shooter who take from the world for the sole purpose of having their name be remembered, this disturbing point is sadly all the more relevant.

James Holmes, who fired shots at an Aurora movie theater, had his name trending on Twitter for over 72 hours following his killing spree. This emphasizes Eberly’s point about the glorification of the shooters, something that has gotten worse in the age of social media.